• Dillardarts@gmail.com
  • PO Box 9724 Fort Lauderdale, FL 33310
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We operate
to make a difference

The Dillard Center for the Arts Foundation (DART) is the 501(c)3 non-profit organization that provides financial and program support for the School Board of Broward County’s Dillard High School for the Performing and Visual Arts (DCA). Thanks to generous donors, the DART Foundation bridges the gap between public funding and the needs of a quality arts education, enhancing educational, professional, and artistic opportunities for current and future DCA students.

Founded in 2017, the DART Foundation has worked with the school toward a shared vision: to offer the highest quality of tuition-free arts education to students from all across Broward County. By offering consistent, holistic support year after year, the DART Foundation has enabled DCA to remain at the forefront of public arts education among an increasingly competitive national field.

Ways to Give

What We Do

Curriculum Support

Program Support

Staff Support

Meet The Team

Deatra McCoy, President

Richard McCulloch, VP Marketing

kyle harris, board member

All donations made to DCA are 100% tax-deductible.

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Deatra J. McCoy

Vice President

Deatra J. McCoy is the Vice President and Founding Board Member of the DART Foundation, Inc. Ms. McCoy is a proud 7th generation Floridian, a graduate of Dillard High School, and an alumna of the Performing Arts program. After watching her oldest child, Joi D. McCoy, perform on the stages at Dillard Center of the Arts, she was motivated to do more than attend the performances. Ms. McCoy was trained under her mother, the late community activist Dr. Leola R. McCoy, about creating positive change within the community. In honor of her mother, Ms. McCoy organized L.E.E.S. Justice to address legal, environmental, educational, and social injustices in the South Florida area. Ms. McCoy brings her historical knowledge, community awareness, marketing, and alumni outreach skills to the DART Foundation, Inc. She supports the emerging artists at DCA and believes that DCA students are able to graduate from Dillard High School and matriculate to the next level—college or other pursuits.

Richard McCulloch

VP Marketing

Born and raised in the Bronx, New York, Richard McCulloch started his professional career in the Higher Education field. As a campus administrator initially focused on marketing and enrollment management, he gained important skills in “marketing the intangible” in support of promoting Higher Education to students of diverse backgrounds.

Currently, Richard serves as VP of Brand Development for Circle of One Marketing, where he employs his years of marketing experience, storytelling expertise and love of market research to help clients discover their authentic purpose and value propositions as a brand. Supplementing brand development with a focus on resonating campaign development, Richard is also a key strategist for content development, messaging, and direction in visual identity for Circle clients.

Understanding the power of branding and storytelling as the most effective way to best engage students with colleges and consumers with business, Richard partnered with Roly Rodriguez, founder, and Creative Director of the Pink Collective in 2019. Together, they have galvanized in their purpose-driven mission for PINK as an agency dedicated to Empowering Positive Brands. While Higher Education institutions remain a mainstay of their client base, Pink selectively partners with companies and organizations representing a variety of industries.